How Aries is Investing in New Markets

Platan Hotels & Resorts is rapidly expanding its portfolio with plans to open new hotels and apartments under the Aries brand.

In this video, Chief Marketing Officer Krzysztof Woźniczko reveals details about the upcoming investments.

Learn about the new projects set to launch in Karpacz and at the crossroads of Warmia and Mazury, where Lago Park will offer luxury apartments and a hotel. Discover how Platan Hotels & Resorts combines the comfort of hotels and apartments, providing guests with full access to premium amenities.

Find out why branded condo investments still have a future in the Polish market and the challenges developers face.

Highlights from our propertynews.pl interview

• Platan Hotel and Resorts currently has 3 hotel properties under the brand Aries, with plans for more in the future.
• The hotels under the Aries brand include Zakopane, Wisła, Bukowina, and Szczyrk, with Bukowina being an apartment complex.
• The company plans to expand to Karpacz in the Polish mountains and Mazury in central Poland with new five-star hotels under the Aries brand.
• The market for condo-style investments is changing, with more small investors entering the market, but Aries focuses on providing a full-service experience with five-star standards.
• Aries believes that the market is shifting towards more demanding guests who seek high-quality services, leading to the development of more apartment-style accommodations.
• The company is cautious about potential investments that may not meet investor expectations, emphasizing the importance of credibility, experience, and scale in securing investments.
• Aries focuses on providing a secure investment environment for investors who are willing to spend significant amounts on apartment-style accommodations.